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THE EXQUISITE LAUNCH OF BOUDICHE'S AUTUMN WINTER LINGERIE COLLECTION

Summary Summary

EVENT DETAILS

GUESTLIST REQUIRED:40

GUESTLIST DEMOGRAPHIC REQUIRED:
Female city centre professionals with high disposable income interested in fashion and beauty.

HOST OBJECTIVES:
To promote the new seasonal range to new customers with an ongoing view to raising awareness of the Boudiche brand and drive footfall to the store.

ONGOING ITISON USE:
Frequent in-store events to launch new ranges and products.

ITISON HOST COMMENTS

"We had a great first experience of using itison. Our event both introduced new customers and increased sales for Boudiche – the majority of itison guests made a purchase, and we’ve noticed return custom."

MEMBER QUOTES

"Had a lovely time. Just the right amount of guests for the event, the hosts were attentive, champagne, strawberries and chocolates were a nice touch. I got exactly what I wanted out of attending the event - bra fitting, I now know what to look out for when I next buy a bra, and I purchased a lovely set of underwear. Having previously been a little intimidated by walking into the shop, I'll definatly be back for my next purchase."

"As soon as we arrived the staff were very attentive making sure we had a glass of fizz and offered some chocolates and strawberries. They were very helpful with the lingerie without being intrusive, leaving us to browse at our leisure but quick to help with any enquiries we had. Very enjoyable."

"A good opportunity to shop in a relaxed style."