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SCOTTISH BALLET'S 40TH ANNIVERSARY OUTSIDE IN EVENT

Summary Summary

EVENT DETAILS

GUESTLIST REQUIRED:250

GUESTLIST DEMOGRAPHIC REQUIRED:
City centre professionals interested in arts and culture

HOST OBJECTIVES:
To bring new audiences in for a taster performance by the Scottish Ballet with a view to educating guests and capturing them as ongoing customers for the upcoming season.

ONGOING ITISON USE:
Preview events for each performance throughout the season allowing a consistent flow of new audiences to be introduced to the Scottish Ballet.

ITISON HOST COMMENTS

"We constantly strive to break down barriers and introduce new people to the ballet. itison brought in a diverse group of new people – many of whom had never experienced a ballet performance. We are delighted with the results of using itison."

MEMBER QUOTES

"Very interesting, will attend a ballet sooner than I would have before."

"Really enjoyed it. Was informative and engaging and gave me a greater understanding of thought process that goes on behind the dancing."

"Very interesting - feel like I have learned a bit about modern dance and will definitely book up to see things produced by Scottish Ballet in future."

"This was a brilliant event. My guest and I really enjoyed it. This show gave us little previews of shows and is really interesting for people who have not been to the ballet before. I would definitely like to attend a ballet performance at the Edinburgh Festival Theatre and will be checking out their website to see what's on."